Archive for the ‘Mobile Marketing’ Category
Macy’s mobile spend up 70pc: FirstLook keynote
NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?
Posted in Mobile Marketing
Which mobile channel will be the breakout star in 2012?
Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.
Posted in Mobile Marketing
Chevy pushes consumers to dealerships via mobile ads
General Motors Co.’s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships.
Posted in Mobile Marketing